Belinda holds a BSc (Hons) degree in Economics and Business from The University of Wales, Aberystwyth. In 2003 she became a Fellow of the University.

She started her career at Harrods, as a graduate trainee and held various buying and management positions in the Fashion Division. In 1985, she joined Debenhams and held a number of senior positions in buying and merchandising in men’s, women’s, children’s and accessories. Belinda was appointed a director of Debenhams in 1991. She became a Trading Director in 1998 and was responsible for homeware, cosmetics and Designers at Debenhams and joined the board of Debenhams plc in March 1999.

Belinda was the Chief Executive of Debenhams from 2000 – 2003 and joined Jaeger as Chief Executive in 2004.

Belinda is also a Patron of Skillsmart, a trailblazing sector skills council for the Retail Sector and held the position of Chair from 2002 – 2004. She was also awarded a Fellowship of the City and Guilds of London Institute (FCGI).